Jeffrey Babin has more than 30 years of experience practicing, teaching, writing and consulting on innovation for diverse organizations ranging from Fortune 500 clients and emerging companies to college and university programs and students. Jeffrey serves as a professor and associate director in Engineering Entrepreneurship at the School of Engineering and Applied Science (SEAS). He is the Engineering Faculty Director for Venture Lab, the advisor for the Venture Initiation Program, and a technology strategy instructor at the Graduate School of Education — all at the University of Pennsylvania. Jeffrey is a managing director and founder of Antiphony Partners, LLC, a strategy consulting firm that specializes in helping companies create sustainable value through innovation. Prior to Antiphony, he served as CEO of Corporate Technology Ventures, a company he founded and grew into one of the nation’s premier medical software publishing companies. Jeffrey is a co-author of Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (FT Press). Jeffrey is an angel investor and founding member of the Mid-Atlantic Angel Group Fund, a seed and early stage investment fund. Jeffrey earned a B.A. degree from the University of Pennsylvania and an MBA from The Wharton School.
Marketing in an Academic Institution